Sign In Book a Demo

The research behind the coaching

Short, cited answers to the questions behind Nayak's approach: how buyers decide, which signals to trust, and what the science says about training emotional intelligence. Every claim names the study it rests on.

Book a Demo Start Free Trial

The Science of Emotional Intelligence in Sales
Why buying decisions run on both logic and intuition, and what the research says about training the intuitive side.
Read
EQ Is Coachable
The specific, teachable behaviors behind making a buyer feel safe, heard and understood — grounded in organizational-psychology research.
Read
Strong Signals: Not All Signals Are Created Equal
Why smiles and upbeat sentiment mislead sellers, and how context and synthesis determine what a buyer signal actually means.
Read

Turn Human Connection Into Your Competitive Advantage.